You have sales. Like...18 million bucks worth of parrot cages with tiny parrot-swear-words engraved in the railing ("Polly wants a ******* cracker").
To buy the wire, the base, then the labor to mold and tie it all together...in total, that part cost you 8 million bucks, so you have 10 million in gross profit and 10 over 18 in gross margin.
So what's adjusted then about this margin? Curveball expenses and ambiguous sales. Like...you find out 90 days later that 5 percent of the cages were returned because Polly crawled out, so sales weren't really 18 million. More like 17 million or thereabouts. And the wire for the cages? It had lead in it. You dumped. And then you were fined by the garbage company 500 grand, so your expenses in delivering that product were more like 10.5 mil instead of 10.
Adjusting gross margin is what keeps the asterisk factories alive in this country. Each adjustment has to be noted in painful detail, because Polly really does want that ******* cracker.
Related or Semi-related Video
Finance: What is contribution margin?12 Views
Finance a la shmoop... what is contribution margin, well, shmoop has spent a fortune
building the oh so fine content you digest and then mostly for free and you [Girl watching Shmoop videos]
could pay us if you wanted to..For years we've made no operating profit choosing
instead to roll any excess cash we found in our cigar boxes into building more
content so while our operating margins ie the cost of running the entire
business paying our writers, our clowns, our rent, our cloud storage facilities the [Clown bouncing on the spot]
office jester we have on retainer permanently to entertain the writers
have been low or nearly zero our contribution margins are really high
that is our cost of serving another thousand pages which you view hungrily
clicking on our ads thank you very much that cost to us is well something less [Person holding half a penny]
than a penny but we sell it to advertisers for a thousand page views
and about three bucks a unit there thousand pages for three bucks what a
deal so the contribution margin of that additional n plus one unit of our
product a thousand page views is extremely high like $2.99 divided by
three dollars or well over 99% contribution margin those are
our contribution margins here at Shmoop, very very high and not all companies [Man discussing contribution margins]
have such high contribution margins our sister company robot-date-eat-pray-
love which manufactures emotionally deep robots designed to take the place of [Emotional robot walking with a woman]
well you know special friends well they sell their robots for 15 grand each
but their cost of building that robots really high like 12 grand each no matter
how many robots they make so RDEPL carries a contribution margin of just 15
minus 12 or 3 grand / 15 grand or about 20 percent sorry all these numbers may
sound a bit tedious but if you're on a date with the robot they make for some
scintillating conversation [Girl sitting with robot on a date]
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