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Earnings Power

  

The general goal of for-profit companies is to make money (that's spelled out in the phrase "for-profit"). The extent to which the company can use its business to generate profits is known as its earnings power. The more money a company can potentially make, the higher its earnings power.

Earnings power gets contextualized as well. Like...the potential earnings of a company seeking to "own" the telecommunications industry is massive. The similarly dominant company seeking to "own" the toilet-flushing handle industry...delivers not so massive earnings power.

The phrase gets used with people as well. A neurosurgeon generally has higher earning power than a professional lacrosse player. In fact, we might start a dating service: earningspowerxoxo.com...boil the process down to a single statistic.

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Finance: What are normalized earnings?5 Views

00:00

Finance allah shmoop what are normalized earnings All right this

00:07

is norm or it's supposed to be We just couldn't

00:10

get the licensing rights from him So this is our

00:12

public domain version of norm from cheers Sorry And this's

00:17

normal that's a bell curve Yeah you're in the ebola

00:21

abatement business Each year the government spends a few bucks

00:25

on you Just keep you alive Is a business in

00:28

case Well you know a few hundred million peoples faces

00:31

start melting off like you know that scene in indiana

00:34

jones you know the good ones so your earnings are

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usually here and here and here and here a buck

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a buck twelve twenty three twenty four years I'm like

00:43

that But then one year after miss malaria's high school

00:46

biology class takes a field trip to study monkeys bats

00:50

and beetle crap in caves in central ghana Well your

00:54

business picks up So this year when the gove is

00:57

having to spend a fortune on ebola abatement you were

01:00

nine dollars and forty two cents a share And since

01:04

world awareness has suddenly shot up the most popular yahoo

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search term index that thing well next year you'll still

01:11

learn five seventeen to share even though most the ebola

01:14

is pretty much gone now But then things quiet down

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in life goes back to normal where your earnings are

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you know normal and you could plot some kind of

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line through them And if someone asked you what normalized

01:27

earnings are in your little ebola abatement company well you

01:30

could say that your normalized earnings are in about a

01:34

buck twenty Well fortunately making out with the nigerian fruit

01:37

bat is not normal so you probably don't have to 00:01:40.539 --> [endTime] worry about contracting ebola Ooh

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