Four Ps

Perspiration stains, private itching, patchy facial hair and permanent discoloration...the four Ps of bad hygiene.

But we're here to talk about the four Ps of marketing: product, price, place, and promotion.

Product is the thing you're selling: the sheets your company makes tnat are softer than anyone else's.

Price is self-explanatory: your sheets are more expensive, but it's worth it for all that softness.

Place relates to where you make product available. You don't sell through retail stores. Instead, customers come directly to your website and you ship their sheets to them overnight. (A goodnight's sleep shouldn't wait.)

The last "p" stands for "promotion." It relates to your marketing strategy. In your case, lots of Facebook ads targeting high-net worth millennials in cold climates...the "peak snuggling demo," as your brand manager likes to say.