Fund Company
  
Would a rose by any other name smell as sweet? We don’t know—we’re partial to gardenias—but what we do know is this: fund companies go by a number of other names—investment companies, fund sponsors, open-ended fund companies—but they all perform the same sweet, sweet function: investing our money in financial securities.
Here’s how it works: we hire a fund company to help our money make money. We tell them what we want (i.e., we want to invest for maximum long-term growth potential; we’re all about the short-term gains; we want to do everything possible to retire before we turn 40) and they decide how to best allocate our investment capital based on our goals. Maybe they’ll put it in mutual funds, maybe they’ll put it in the stock market, or maybe it’ll be one of those a-little-from-column-A-a-little-from-column-B situations.
Either way, our money’s going into some funds. They might also offer us other financial services, like tax guidance and trust fund management, but the point is this: they help us manage our investment portfolio so we can concentrate on other things. Like planting more gardenias.
See: Wrap Account. See: Family Office. See: Fund of Funds.
Related or Semi-related Video
Finance: What Are Mutual Funds?189 Views
finance a la shmoop. what are mutual funds? well half a century and change ago
a bunch of investors wanted to mutually pool their assets to make investments [men carry bags of cash]
together. they mutually agreed to abide by a relatively simple set of rules and
then they gathered funds to go invest. well why would they do this?
well scale. you've heard of the notion that you get a discount when you buy in
volume or bulk right? well if not check these guys out
84 pounds of dog food for five bucks. even Fido can appreciate a good deal
when he sees it. dog food discounts we get but why would
anyone need to buy in bulk when investing in stocks and bonds?
well because back in the day the only way investors could invest in the stock
market was to buy an individual stock directly. same deal with a bond. a
typical stock might sell for 40 bucks a share. the problem was that if an
investor didn't buy a round lot of these shares while she was charged a massive
Commission. almost like a penalty for not being rich enough to buy a Costco type
portion of shares. well a round lot is any order that comes in blocks of a
hundred shares. ie 200 shares is a round lot, 500 shares is a round lot 738 shares
is not a round lot. some high-level calculus there. well the typical round
lot Commission might be 5%. an odd lot Commission might be 15%. so it made it
even harder for the small buyer to get invested in the market.
on a purchase of 100 shares at 40 bucks that's four grand. that's even a lot of
money today but think about what four grand bought you in 1952. but more than a [calculator showing inflation]
few hula hoops and a poodle skirt. inflation-adjusted it's almost 40 grand
today. it bought this and this and yes this so how is the average Josephina
able to plunk down 40 grand just on one stock?
well she's not. you know your grandma gooses catchphrase right? well the same
applies to investing four grand could be a life savings back then, and of a simple
retail investor put all her money in one stock and that stock tanked, then she was
Sol or sweetly out of luck. so mutual funds allowed that little guy investor
with very small amounts of money and for most it was a minimum of about two
hundred and fifty bucks, and it still applies today to pool his money with
thousands of other investors and get exposure to a basket of stocks. the fancy
$5 word here is diversification, and when assets are pooled that four grand of
mutual fund ownership might look something like this. well if a thousand
investors each put four grand on average into an investment pot well that would
give the pot four million dollars of buying power and it allow them easy
access or liquidity to have their four grand invested in a wide range of stocks
and bonds in whatever form they want it. and with a large pot of money to put to
work might they also get the ear of the company's CEO for 15 minutes a quarter?
would that ear make them invest the dough a bit more readily smartly better?
well maybe and at the end of the year let's say that four million was invested [chart picturing increase]
well and it has a value of 4.4 million bucks, that is it went up 10 percent in
a year. well when the thousand partners formed
the fund they agreed that they would divide the fund into slices of pie in
the same way that ownership of a company is divided into shares. well remember
Apple has over five billion shares outstanding. they trade it in 150 bucks
or so a share and multiplying the two together gives them a total market value
today of over 800 billion dollars. well the mutual fund might have two hundred
thousand shares outstanding so that at four million dollars of value
you to get the net asset value per share, or nav. you divide that total pi value by
the number of slices in it to get 4 million over 200,000 or 20 bucks a share.
now if the fund goes up 10% the number of shares outstanding in this scenario [equation]
hasn't changed, so the net asset value per share would be 22 bucks a share a
gain of 10%. in real life however investors buy additional shares in a
mutual fund and redeem them every day. why well they buy because rich uncle
Larry died and left him a million bucks and they already had that cool caveman
stereo. and they might sell because while the fund had a lousy performance and
their P.O.ed. or they might sell because the fund had great performance
and since they know that most investments regress to the mean ie
come average over time, they want to sell their mutual fund shares take their
chips off the table today and put the dough elsewhere. so let's say a new
investor comes in and wants to invest 6 grand in the fund, which closed at the
end of today at exactly 20 dollars a share. well let's also say that on this
given day everybody was happy with their investment. nobody wanted to sell and
nobody wanted to buy other than this one guy. well unlike bond shares an Apple
Walter doesn't need another already existing investor to sell him the shares.
he can buy six grand divided by $20 or 300 shares of the fund. those shares
didn't come from a disgruntled or even a gruntled other investor. they were sold
directly by the fund itself. well the analogous situation would be if
Apple sold shares directly to the public. those things do happen they're called
IPOs and they're also called secondary offerings, but they're not a daily event.
so a mutual fund shares sell to the public every day like we noted, and after
this transaction the investor now has 300 shares of this fund, a fund which now
has two hundred thousand three hundred shares outstanding. the value of the fund
went up the six thousand dollars that was put in so the funds value is now two
hundred thousand three hundred times twenty bucks or four million six [equation]
thousand dollars. and Walter now owns three hundred divided by two hundred
thousand or 0.15 percent of the which is money we're sure he'll
eventually spend wisely when he cashes out. he's having fun. you'll just have to [man drives red sports car]
trust us on this one.
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