Web Syndication

Web syndication is a process that allows for greater access to web content via agreements between organizations. To really explain how this works, let’s TARDIS ourselves back to 1956, when the world was forever changed by the birth of a newspaper column called “Dear Abby.”

“Dear Abby” is an advice column; people write in from all over the place with questions about love, life, and the pursuit of happiness. “Abby,” who was originally a woman named Pauline Phillips, but is now—fun fact—her daughter Jeanne, offers the advice-seekers, and the newspaper’s readers, recommendations on what to do and how to do it.

This column started out in the San Francisco Chronicle, but today, it’s published in over a thousand newspapers all over the world. In other words, the column is syndicated: one entity creates the content and other entities publish it.

Web syndication works the same way, but with the internet instead of newspapers. It’s usually a win-win for the content’s creators and publishers; the creators (like Dear Abby) get their stuff out to a wider audience, and the publishers (like those 1,000+ newspapers) get to host the content that their subscribers want to read.

Web syndication doesn’t only help budding advice columnists, though; it can help retailers market their products on other websites. It can help sports sites keep their NCAA March Madness scores updating in real time. It can allow day traders to see how the Dow, NASDAQ, and gold markets are doing from the comfort of their own financial portal.

So maybe web syndication is actually a win-win-win: the content creators get greater visibility, the content publishers attract more web traffic, and we the content users don’t have to spend all day clicking around to get the info we crave.

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Finance: What is a Selling Syndicate?6 Views

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finance a la shmoop. what is a selling syndicate? it's good thing we don't have

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a lisp - well it's just group of salespeople who work together as a team [money with definitions printed on it]

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in a few structured ways. that's about it. but calling it a whispery syndicate .ooh

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that sounds kind of mobish doesn't it? well in a selling syndicate there are a

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series of documents and contractual sales agreements that get negotiated [flow chart]

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among the key players. they're cleverly titled syndicate letters or agreements

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among underwriters -and see that underwriter there that's like the people

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who take a company public and why do you need a syndicate. well you got a sell to

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a whole bunch of buy side people so that the stock floats and a lot of shares

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trade and make it liquid .see that's how that works that's why you need a

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syndicate. and they're basically two types of syndicate :a western-type which

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means more or less every person for themselves which basically means just [definitions displayed]

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sell the IPO shares Mortimer, sell them! a Western account holder essentially buys

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the shares they're given to sell like the syndicate buys them from the issuing

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company and then turns around and sells them to mutual funds and hedge funds and

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you know Bernie from the investment club. if the Western syndicate can't sell

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those shares well they eat them they own them that's it .it's done. an Eastern

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syndicate or Eastern account runs more as a forced partnership. Eastern account

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syndicates require that members sell not only their own allotment but also the

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amount that is not sold by other syndicate members. meaning they have to

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sell the West Coast stuff along with the east coast stuff if that was an issue. got [map of the U.S.]

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it ? it's all about teamwork, and all that stuff. and there you go. you now know a

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thing or two about the wild world of selling syndicates. so yeah forget about

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Biggie and 2pac .this is the real East versus West feud worth beefing over [2 men grimace at each other]

Find other enlightening terms in Shmoop Finance Genius Bar(f)